Small Purposeful Act of Kindness | Midwest Financial Group

All it takes is a spark.

One good deed might not seem like much, but if everyone did something good for someone else, then the cycle of generosity and kindness can spark us to become better people.


Midwest Financial Group
is proud to sponsor the S.P.A.R.K. Society

At Midwest Financial Group, philanthropy is part of our culture. It’s through the S.P.A.R.K. (Small Purposeful Acts of Random Kindness) Society that we are able to share in the opportunity to give back directly, to localized causes, special needs individuals, families facing challenges,  and community outreach. The S.P.A.R.K. Society is dedicated to inspiring positive change and enriching the lives closest around us and it is our goal to make the world around us a better place, one spark at a time.

is the premise that our yearly project is based on.

New participants are chosen each year to join The S.P.A.R.K. Society. Each new participant is given a gift card. They are asked to use it as a catalyst to something great, or to give the card to a person or organization that will.

There is no expectation of repayment, no strings attached, no hopes other than that the recipient uses the gift in a way to achieve something truly meaningful, and to share the results with the giver.

This is where the power of a tiny spark lies. We hope that this small gift - this spark - results in an act of kindness that ignites another. And from that, more and more acts that inspire others to take action and make the world brighter. It doesn’t matter whether the spark is simple or elaborate, as long as the person who receives it shares its effect and helps pass it on. All it takes is a spark.

Small Purposeful Act of Kindness | Midwest Financial Group

Three Stories of Past Sparks

Over the past five years, those that have participated have been an imperative part of this amazing and powerful initiative and have truly helped make the world a better place. That is why this year, we asked our S.P.A.R.K. Society Alumni Members for their help in making the S.P.A.R.K. Society grow and evolve.  We asked the S.P.A.R.K. Society Alumni Members to pledge by selecting a cause and to continue to do something great, or give to a person or organization in need of financial  support by donating their time, provide financial support to those in need, supplies, or just  doing an act of random kindness.   Their pledge, offers great returns on investment, by providing opportunities to others and for those they help one day be able to pay it forward themselves.

If ever there has been a year when ‘SPARK-ing some positivity’ was needed, it was 2020.  Our SPARK Alumni selflessly gave thousands of dollars out of pure generosity to an amazing array of worthy recipients.  Many of our new members not only gave the initial $100 SPARK Card we provided them, but also contributed their own funds as well.  It was more than we could have ever imagined! In total, we had over 30 participants this past year and provided over $7500 of financial “SPARK” to numerous organizations, people, and charities in need! 

This year's participants were amazing and we are proud of everything they have done to create positivity in the world around us, as it is needed it so very much!


View past S.P.A.R.K. Stories here.